We're thrilled to share that our very own Carolina Rodriguez, VP of Marketing at World Emblem, has been featured in Modern Marketing Today with her insightful article on bringing "SexyBack" to the manufacturing apparel industry. 

Carolina has expertly infused her wealth of experience from leading successful global marketing campaigns for national brands into World Emblem, adding a fresh, exciting perspective to an industry that many might see as traditional or even old-fashioned. 

Reflecting on her journey, Carolina shared, "Throughout my career, I've been fortunate to witness the full evolution of a product—from raw materials to the final consumer. These experiences are incredibly valuable for a marketer. Understanding a brand's journey and how it evolves helps me tell its story in a way that's truly authentic." 

Carolina is also bringing her refined customer service skills, developed during her time as a luxury lifestyle marketer, to her work here at World Emblem. "In the past, marketing wasn't really client-facing, but we're changing that. Today, we're like a mini creative agency for our clients. More and more, customers are turning to us for ideas on collateral and how to tell their story from start to finish," she added. 

Read the full article here: Bringing ‘SexyBack’ to the Manufacturing Apparel Industry