We are beyond thrilled to share some exciting news with our World Emblem community! Today, we proudly announce the acquisition of Hero’s Pride, a company that has long been admired for its dedication to producing top-quality emblems, badges, and gear for our nation’s first responders.
This asset purchase marks a monumental milestone for both companies and sets the stage for even more innovative products that will serve those who serve us.
World Emblem has always been about more than just making patches—we’re about making a difference. That’s why the acquisition of Hero’s Pride feels like the perfect next chapter in our journey. Since its founding in 1981, Hero’s Pride has become a staple in law enforcement, public safety, and military communities, with a reputation for delivering excellence. Their extensive product lines, including over 10,000 SKUs and more than 40 million items sold, have helped law enforcement professionals across all 50 U.S. states and Canada stay safe, look sharp, and represent their roles with pride.
What drew us to Hero’s Pride was not only their top-tier product offerings but their commitment to first responders. Their AIRTEK and Ballistic product lines are designed with the unique challenges of first responders in mind, addressing health and safety concerns through innovative materials and design. This aligns perfectly with World Emblem’s focus on using state-of-the-art technology to deliver quality products that help our clients shine.
For those familiar with World Emblem, you already know we’re passionate about pushing boundaries. Whether it’s our FlexStyle, Flexbroidery, or 3D embroidered patches, we always strive to be at the forefront of design and technology. With Hero’s Pride now joining the World Emblem family, we’re excited to bring together the best of both worlds. From customized emblems and patches to advanced duty gear and uniform accessories, the possibilities for our customers—both old and new—are endless.
Randy Carr, our President and CEO, couldn’t have said it better: “We were attracted by Hero’s Pride’s brand, strong management team, and mission to provide innovative products for first responders. The company also shares our focus on family, teamwork, and collaboration.”
This partnership means more than just a business transaction—it’s a merging of values, visions, and a shared dedication to making a positive impact. Both companies have deep roots in family and teamwork, and we are excited to continue expanding our product offerings while staying true to what matters most: serving our communities.
For over four decades, Hero’s Pride has built a legacy rooted in the belief that first responders deserve the very best. Their mission to improve the lives of those dedicated to protecting us every day is one that we proudly share. As Dave Steinman, CEO of Hero’s Pride, put it, “We believe the World Emblem team is best suited to continue fulfilling our mission of improving the lives of those dedicated to protecting us every day.”
Hero’s Pride has always focused on helping first responders enhance their image in the community. With their attention to detail and commitment to craftsmanship, they’ve earned the trust of the heroes who rely on them. We’re honored to continue that legacy, providing even more opportunities to create highly customized and intricate emblems, badges, and other products that reflect the strength and professionalism of those who wear them.
With production facilities in Georgia, Texas, California, Mexico, the UK, and Canada, World Emblem is already a leader in delivering high-quality, custom products at lightning-fast speeds. Hero’s Pride only strengthens our ability to serve our clients with unmatched efficiency and precision. Whether you need a fully custom patch for sports apparel, uniform badges for first responders, or any other emblem-related product, we’re here to help bring your vision to life.
As we look to the future, we’re excited about the incredible opportunities this partnership will bring. Together, World Emblem and Hero’s Pride are committed to providing unparalleled products and service for those who deserve it most—our heroes on the front lines. We can’t wait to continue this journey with you, always with the same dedication to quality, innovation, and service that both companies have built their names on.
Let’s celebrate this exciting chapter as we continue to create the very best for those who protect and serve!
We are proud to have you with us as we embark on this exciting journey of growth and innovation. Keep an eye on our blog for more updates as World Emblem and Hero’s Pride continue to push the boundaries of what’s possible in the world of emblems, patches, and beyond.
