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Patches on Apparel: An Effective Marketing Tool

May 21, 2019

Many major companies prominently display their logos company uniforms, polos and other apparel items. This decoration is applied several different ways, including screen printing or direct embroidery. Patches on apparel, however, offer many benefits that aren’t as expensive or permanent as other options. Patches are not only professional, but help businesses stand apart from the competition. This is because patches have a classic look that have also made their way into the world of fashion. They’re noticed on denim jackets, t-shirts, and even backpacks for personalization. It’s an excellent branding opportunity business owners should take advantage of.

Branding With Patches on Apparel

Companies that want to incorporate patches into their current branding can do so in a lot of ways. The first and best option is to give patches directly to employees. Employers can attach the patch to uniforms or allow employees to incorporate it onto their work apparel themselves. As long as it’s visible, clients should immediately recognize the brand.

Another way to bring patches into your branding efforts is to actually sell them. Apply to t-shirts, caps, tote bags or other merchandise people will want to wear at home, school or work. This is a great option for local hotspots and larger companies alike. More than that, these items attract the interest of other potential customers.

So what kind of patches should you offer? The team at World Emblem has the following:

  • Perfect Print Sublimated Patches: digitally printed patches. Upload your own photo or design for a realistic, detailed image on your patch.
  • Embroidered Patches: these are sewn with high quality threads and are dye-cut into custom shapes and sizes.

At World Emblem, we believe that a perfectly designed logo on your company’s apparel can be an excellent marketing tool. Contact our team today for yours.